For Spotlight Social clients, the integration is seamless. A custom website links to the client’s social media sites where visitors can share content from the website on their own social media platforms. The Spotlight Social Media team manages the website’s blog with fresh and original content. Spotlight Advertising clients get a microsite designed for lead generation and bringing in new customers. Spotlight Remarketing targets everyone who has visited any of the other Spotlight services and continuously directs them back to the website. The custom website is the center of these strategies, acting as a hub for a company’s Internet identity with an enterprise-class presence that establishes credibility and acts as an information center.